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Introduction to Back Porch Salesmanship
Back Porch Salesmanship!
Grant W. Davis
Consider the picture. My prospect and I are sitting out on the back porch drinking lemonade and talking about business, life, and our families. All the while a line of sales professionals with brief cases in hand are lined up knocking at the front door!
| The simplest way to describe "back porch selling techniques" is for you to consider that you are here reading this. No matter how you got here, or why you think you are here reading this you are here as a result of a back porch sales technique! The more you protest that you are not here as a result of a back porch sales technique, the better I preformed my craft! . |  |
| Now think for a minute about what I am doing. I am offering to help you anyway I can no strings attached! My honest simple goal is to help you improve your marketing, and salesmanship. |
| One of the outcomes I know will come from my helping you, or the next person I help is you or they will want to buy your insurance from my company, or tell your friends how much I helped you, or join my membership site, where I will help you develop the tools and techniques I am introducing you to. |
Mailing Address
801 Geer Road
Turlock, CA 95380
Tel: (888) 991-2929
Fax: (209) 634-2927
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| Here is the key to back porch selling, and why most sales professionals can't pull it off. To be effective using a back porch sales technique you must truly not care about selling anything to anyone! You must only care about truly helping others however you can. You have to come from a sincere heartfelt place where you are willing to do a lot of work, and help a lot of people that won’t ever become your clients, or ever buy anything from you! Which means you won’t be paid at all for most of your efforts. For a man of faith it is easy, as helping people is one of the greatest gifts you can do for yourself.
Another example of back porch salesmanship are free articles simply offering everything you have, with out regard for return on investment. Take a look at the one for Contractors. This is being published in Builder and Developer Magazine in Feb 08. Back porch selling! All I am doing is offering help. I am helping contractors by telling them how to cut their insurance costs right now. I hope that a few contractors that read that article will think about calling GDI for quotes, and let us help them. Most won't. At best most will show the article to their broker, or use the information to help themselves, All of which is fine with me! In fact it is great because I helped, which was all I set out to do! |
| In the membership section we will spend a lot of time on this strategy, helping our members develop their back porch tactics. Imagine your tactics are a leg of a spider (see spider nest marketing) It all ties together. Which is why I claim "The Habitual Salesman Sales system" to be the most powerful sales system you or I have ever heard of. I hope you can see what I meant when I said most sales professionals can't pull of a back porch sales strategies. Most are too interested in what’s in it for them to truly just try to help |
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| Yes, I know what you are thinking. "But you have to make sales." So do I. And if by helping others I didn't make sales I would also have to do something different to earn a living, and offer help as I had time. But for me, offering help and having a true desire of wanting to help others fits my general nature and personality. It just so happens that its also one very effective habitual way I have been able to attract and keep clients over the years. |
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 Grant W Davis, President GDI Insurance Inc Gdavis@gdiinsurance.com www.thehabitualsalesman.com 1-888-991-2929 |