|
|
 |
Visit Grant @ www.gdiinsurance.com Instant Life, Health, & Group Health Quotes @ www.ehealthinsurancegdi.com
Marketing With Newsletters
 |
Marketing With Newsletters A Back Porch Sales Technique! Grant W. Davis www.thehabitualsalesman.com |
| Below is a sample newsletter I will be sending out this month to housing developers, Realtors, and mortgage brokers. To effectively use a newsletter you must first embrace "Back Porch Salesmanship" Because no one wants to read about you, your company, or your latest product or service. They sure don't want to read your newsletter if it only talks about you, and you asking them to buy something. |
| For anyone to want to read your newsletter you must either be talking about them, and their business, (not yours) and/or you must offer help with problems that they care about. With you, and your company just mentioned enough to know how to get in touch with you if they want to. |
|
| Lots of people talk about branding, and adding personality to your newsletter. (Like I am doing under the "Grant W Davis" tab) That's all nice, but I have to ask you a question. Would you care to look at the "Grant W Davis" tab, if that was all I was talking about? |
| If you notice the content of my newsletter below, you will notice I have "Double Dipped" (a concept I will help you with in the Members Section) |
|
By this I mean I have used articles I have written for trade magazines, and then add a page from a "Presentation Book" I already had created to build my newsletter. |
|
Take a look at the sample newsletter I am using in February 2008 to produce suspect to my sales system!
GDI's Feb 08 Realtor News Letter |
|
|
|
|