Presentation Books

Think again of a spiders nest (64) legs.  A presentation book is a spider's nest of proofs.

One thing I do as I meet a sales person I am going to train is I ask them to quickly give me 8 reasons I should buy their product or service today!

Few can answer this simple question; even fewer can answer this question in a manner that elicits emotion from a prospect. I often wonder if the sales professional doesn't know why someone should buy their product or service how they can convince a prospect to buy anything from them. 

♦List each and every objection to buying your product or service
  you have ever had, or heard of. Get at least 64 of them.

♦Now prepare a one page flyer that gives the honest answer
  to each objection.

♦Build your support material. Support material is the sources
  you used to prepare the one page flyer.

♦Now add you, and your company. 

♦Client testimonials

I am amazed how many people call sales their career, and depend on selling to provide for them and their loved ones, that don’t take the time to prepare a presentation book.

How easy it is to find something interesting to talk with a prospect about, or a reason to call one back to offer some “news” or help with a problem. How about those eight reasons why today is the best day for your prospect to buy your product or service?

Take a look on the top line of our website under free articles. Becoming an American Millionaire.  This is the one page flyer.  In the members section I posted the “proof book” that goes along with this one page flyer.  Another 13 pages of mortgage amortization tables, future value illustrations, ect.  Every assertion made on that page is supported by third party facts!

As a member I will demonstrate how I use my presentaion books as well as help you set up your presentation book thru audio and video blogs, and postings. 

A benefit of being one of our first members is I will personally help you set up your presentation book.

PS. Even if you sell over the phone, a presentation book is a key piece of equipment needed by all sales professionals 

        Grant W Davis 
                    President GDI Insurance Inc 
                       888-991-2929
                   Gdavis@gdiinsurance.com
               www.thehabitualsalesman.com