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Call one of your past clients that  bought one of your homes 5,6, 7,or 8 years ago.  Take their picture infront of their home, the home you built for them.  Build your ad around their photo showing what they paid for their home, and then show the current appraisal dated today.  Call several others, and ask them for a testimonial detailing how much they paid for their home, when they bought it, and give them a free appraisal today so they know what their home is worth.  

This simple ad idea begins to answer the major fear on a prospective home buyers mind that they might lose money if they buy a new home today.  Isn't nice to have prospective buyers showing up to buy a home, with the major objections to buying already handled?    

 Market Value Guarantee Ad Idea
(PDF File)